Acro Event Apparel + Visual Exploration
Podpis Luka Pangos
Dec 2024
Dunking Devils TM
Sep 2022
.
Chef’s Product Platform Campaign
About the Project
About the Project
We dove head‑first into Dunking Devils’ world—an acrobatic team performing weekly at NBA arenas, Dubai events, and beyond. Our mission was to translate their culture, adrenaline mindset, and dynamic values into limited‑edition apparel for DD Live in Tivoli and bespoke gear for athletes and coaches.
We dove head‑first into Dunking Devils’ world—an acrobatic team performing weekly at NBA arenas, Dubai events, and beyond. Our mission was to translate their culture, adrenaline mindset, and dynamic values into limited‑edition apparel for DD Live in Tivoli and bespoke gear for athletes and coaches.
The Problem
The Problem
Despite a powerhouse performance schedule, Dunking Devils had no merchandise that truly captured their high‑octane spirit. They needed event‑ready clothing and visuals that would engage a global fanbase at DD Live and reinforce team unity.
Despite a powerhouse performance schedule, Dunking Devils had no merchandise that truly captured their high‑octane spirit. They needed event‑ready clothing and visuals that would engage a global fanbase at DD Live and reinforce team unity.
Solution
Solution
Through in‑depth visual explorations, we distilled key symbols and lifestyle cues from the team’s culture. We designed bold graphic motifs, performance‑grade materials, and striking prints for a cohesive apparel collection—capped by a signature piece minted as an exclusive NFT—alongside on‑site graphic elements for a fully immersive brand experience.
Through in‑depth visual explorations, we distilled key symbols and lifestyle cues from the team’s culture. We designed bold graphic motifs, performance‑grade materials, and striking prints for a cohesive apparel collection—capped by a signature piece minted as an exclusive NFT—alongside on‑site graphic elements for a fully immersive brand experience.
Takeaways
Takeaways
The DD Live collection sold out quickly, and the limited NFT piece saw strong engagement on social channels. Fans and team members embraced the authentic, story‑driven gear, cementing Dunking Devils’ identity both on stage and off
The DD Live collection sold out quickly, and the limited NFT piece saw strong engagement on social channels. Fans and team members embraced the authentic, story‑driven gear, cementing Dunking Devils’ identity both on stage and off
Sonce Studio d.o.o.
Ljubljanska cesta 11, Škofja Loka
Sonce Studio d.o.o.
Ljubljanska cesta 11,
Škofja Loka
Follow us on Instagram →
Contact us on hello@soncestudio.eu
Follow us on Instagram →
Contact us on hello@soncestudio.eu
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