Academy Programm + Event Campaign
Karieristka & Hedonistka 2.0
Dec 2024
Karieristka & Hedonistka 2.0
Dec 2024
Karieristka & Hedonistka 2.0
Dec 2024
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Academy Programm + Event Campaign
About the Project
About the Project
The project for Manca Šalehar boosted her product’s perceived value and unlocked high‑ticket sales through a multidimensional branding strategy—from campaign planning and customer‑focused product development to content creation, storytelling, video editing, copywriting, and event organization.
The project for Manca Šalehar boosted her product’s perceived value and unlocked high‑ticket sales through a multidimensional branding strategy—from campaign planning and customer‑focused product development to content creation, storytelling, video editing, copywriting, and event organization.
The Problem
The Problem
Manca offered medium‑ticket workshops but needed to command higher premiums to invest more into her personal brand. The challenge was organically engaging her small, niche following with compelling storytelling and zero marketing budget within a carefully planned campaign to boost engagement and drive sales.
Manca offered medium‑ticket workshops but needed to command higher premiums to invest more into her personal brand. The challenge was organically engaging her small, niche following with compelling storytelling and zero marketing budget within a carefully planned campaign to boost engagement and drive sales.
Solution
Solution
We crafted an all‑organic campaign, allowing Manca to engage her audience and drive sales via Instagram Stories alone. Leveraging social proof and testimonials, we structured her product‑launch communications and built a custom landing page from scratch—significantly boosting her brand’s perceived value.
We crafted an all‑organic campaign, allowing Manca to engage her audience and drive sales via Instagram Stories alone. Leveraging social proof and testimonials, we structured her product‑launch communications and built a custom landing page from scratch—significantly boosting her brand’s perceived value.
Takeaways
Takeaways
Achieved a 5× workshop price increase and sold 2× Manca's usual capacity at launch, demonstrating that a targeted Instagram Stories strategy, clear launch messaging, and a purpose‑built landing page can redefine value perception and unlock price increases.
Achieved a 5× workshop price increase and sold 2× Manca's usual capacity at launch, demonstrating that a targeted Instagram Stories strategy, clear launch messaging, and a purpose‑built landing page can redefine value perception and unlock price increases.
Sonce Studio d.o.o.
Ljubljanska cesta 11, Škofja Loka
Sonce Studio d.o.o.
Ljubljanska cesta 11,
Škofja Loka
Follow us on Instagram →
Contact us on hello@soncestudio.eu
Follow us on Instagram →
Contact us on hello@soncestudio.eu
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