About the Project
About the Project
The project for Vid Pintarič transformed the concept of influencer merch into a self-sustaining activewear brand for Slovenian mountain explorers. It inspires young adventurers to conquer peaks while boosting Vid’s personal brand value, enabling him to command higher partnership fees and secure premium collaborations.
The project for Vid Pintarič transformed the concept of influencer merch into a self-sustaining activewear brand for Slovenian mountain explorers. It inspires young adventurers to conquer peaks while boosting Vid’s personal brand value, enabling him to command higher partnership fees and secure premium collaborations.
The Problem
The Problem
Vid was looking for a self-sufficient clothing brand that resonated with mountain explorers, elevated his presence, and activated his audience beyond just social media posts—creating Vid another stream of income. His audience was divided into two distinct segments—kids, his biggest fans, and parents, who make purchasing decisions. The challenge was crafting a unified brand experience that connected and incentivized both groups, targeting not only early adopters but also penetrating the early majority.
Vid was looking for a self-sufficient clothing brand that resonated with mountain explorers, elevated his presence, and activated his audience beyond just social media posts—creating Vid another stream of income. His audience was divided into two distinct segments—kids, his biggest fans, and parents, who make purchasing decisions. The challenge was crafting a unified brand experience that connected and incentivized both groups, targeting not only early adopters but also penetrating the early majority.
Solution
Solution
We launched an activewear brand that bridges parental utility with the aspirational appeal for kids. By incorporating a challenge that rewards activity, we created an experience that motivates kids to be active and fosters quality time for parents with their children, making them more likely to buy our products. This is Slovenia's first activewear brand that truly incentivizes an active lifestyle.
We launched an activewear brand that bridges parental utility with the aspirational appeal for kids. By incorporating a challenge that rewards activity, we created an experience that motivates kids to be active and fosters quality time for parents with their children, making them more likely to buy our products. This is Slovenia's first activewear brand that truly incentivizes an active lifestyle.
Takeaways
Takeaways
The feedback was overwhelmingly positive. In just the first three months, the brand generated 40k and has become Vid's most important source of income to this day, affirming our innovative approach.
The feedback was overwhelmingly positive. In just the first three months, the brand generated 40k and has become Vid's most important source of income to this day, affirming our innovative approach.
Sonce Studio d.o.o.
Ljubljanska cesta 11, Škofja Loka
Sonce Studio d.o.o.
Ljubljanska cesta 11,
Škofja Loka
Follow us on Instagram →
Contact us on hello@soncestudio.eu
Follow us on Instagram →
Contact us on hello@soncestudio.eu
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